<![CDATA[Media Monitoring - Blog]]>Sun, 08 Mar 2020 05:11:01 -0700Weebly<![CDATA[5 Culture-Killing Phrases Smart Newsrooms Will Stop Saying in 2020]]>Sat, 01 Feb 2020 03:20:58 GMThttp://newstraktv.com/blog/5-culture-killing-phrases-smart-newsrooms-will-stop-saying-in-2020By Frank Mungeam, Knight Professor of Practice in TV News Innovation
Walter Cronkite School of Journalism and Mass Communication, Arizona State University | Thursday, Jan. 9, 2020

Words matter. Journalists, of all people, appreciate the power of the reporter’s pen and voice. Yet in newsrooms across the country, we continue to use language that squashes innovation and holds us back from transforming our newsrooms at the pace needed to match the digital disruption around us.
So here’s a New Year’s wish and a challenge to news leaders and storytellers: five culture-killing phrases to stop saying, or at least actively challenge, in the new year
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<![CDATA[How to build the news team you deserve]]>Mon, 04 Nov 2019 08:00:00 GMThttp://newstraktv.com/blog/how-to-build-the-news-team-you-deserveBy Julie Wolfe, WHAS News Director & Region 8 Director
You get the team you deserve.
 Taking the time to recruit, hire, and retain the best people is the simplest way to dramatically impact the culture in your newsroom. If you rush through the process, you’ll make mistakes. Those mistakes can grow into energy vampires, sucking your attention away from content.
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<![CDATA[The Price Point | Why Viewers Trust Local Political Coverage]]>Mon, 14 Oct 2019 07:00:00 GMThttp://newstraktv.com/blog/the-price-point-why-viewers-trust-local-political-coverageBy Hank Price | October 14, 2019 | 5:44 a.m. ET. Hank Price: “Every local general manager and news director is well aware of their need to constantly build and maintain viewer trust. Trust is not optional. To lose it is to go out of business.” The number of polls showing loss of trust in political coverage by national news media has now become overwhelming. The trend began with Republican voters, but now includes Democrats and most everyone else. Pity the poor independents who not only distrust national media but have no cable channel to reinforce their views.
Although the numbers vary depending upon source, it is equally clear voters continue to trust local television news. The question, then, is why?
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